Nuts are intrinsically built into the Lebanese lifestyle; an important catalyst across Moments in Life, its a healthy and indulgent choice. FIFA World Cup is THE highlight of 2018 and it goes without saying that Roasted Nuts are the #1 Snack that makes watching football an enjoyable time.
This TVC is showing the true fever of the world-cup in Lebanon. The style of shoot showcasing the life of every Lebanese fan who lives the game to the fullest, who wants to show his color and belongs to the country he’s cheering for.
The visuals are raw and true to the action. We didn't go into a cinematic feel, but we revealed the true spirit of the fans from a naked eye point of view.
Credits:
Client: Krikita nuts, Lebanon Agency: PIMO Concept and Art Direction: Charbel Harb
Production Company: CODE 8 Direction: Carlos Khoury Photography: Fares El Jammal
Production Company: CODE 8 Direction: Carlos Khoury Photography: Fares El Jammal
